Why ought we to perform the actions that we ought to perform? We can categorize the various answers to this question depending on whether they hold that the oughts governing actions are explained by the oughts governing non-actions. In this essay, I show how a handful of plausible claims from normative ethics, moral psychology, and the philosophy of action entail the conclusion that what an agent ought to do is explained by the attitudes she ought to have.

Many theorists assume that a request is sincere if the speaker wants the addressee to perform the act requested. I argue that this assumption predicts an implausible mismatch between sincere assertions and sincere directives and needs to be revised. I present an alternative view, according to which directive utterances can only be sincere if they are self-directed. Other-directed directives, however, can be genuine or fake, depending on whether the speaker wants the addressee to perform the act in question. Finally, I argue that this new perspective opens the door to a satisfying theory of authentic expression, for both assertive and directive utterances. Authenticity consists in the combination of genuine and sincere speech, for example, in the case of assertion, when speakers assert something which they both believe (sincerity) and want the addressee to believe (genuineness).