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lotmanian semiotics
1. Sign Systems Studies: Volume > 42 > Issue: 1
Soo Hwan Kim Lotmanian explosion: From peripheral space to dislocated time
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The problem of the “shift” in Lotmanian thought in his last period (the so-called Lotmanian explosion) still remains a subject of controversy for those who are interested in the scholarly heritage of Lotman. Besides explanations pointing out the “circumstantial” factors (for example, the historical context or influence from other thinkers) which brought about changes in Lotman’s views, it is important to identify a dimension of substantial “internal” changes which took place in the theoretical system itself. Regarding the essential changes relating to the concept of explosion as a movement from a ‘spatial’, more specifically ‘centre-periphery’ model to a ‘temporal’, namely ‘dislocated time’ model, the present article will focus on revealing the theoretical implication of this movement. The concept of explosion as an exceptional moment of ‘time out of joint’ was an active alternative to a theoretical breakthrough which was introduced in the process of overcoming the limitations of a previous ‘spatial’ model.
2. Sign Systems Studies: Volume > 42 > Issue: 1
Soo Hwan Kim Лотмановский ≪взрыв≫: от периферийного пространства к смещенному времени
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3. Sign Systems Studies: Volume > 42 > Issue: 1
Soo Hwan Kim Lotmanlik plahvatus: perifeersest ruumist teisaldatud ajani
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4. Sign Systems Studies: Volume > 42 > Issue: 1
Jui-Pi Chien Schemata as the primary modelling system of culture: Prospects for the study of nonverbal communication
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The art historian Ernst Gombrich asserted that both artists and viewers are constrained by specific cultural mental sets within which they operate: he used “schemata” to refer to both actual sketches and our mental sets. In mapping the mechanism of culture, Juri Lotman situated both language and the “schematized image” at the centre of semiospheres: they function to introduce unity and eliminate contradictions. Schemata have obviously served as both the cause and the result of human knowledge, some loosely constructed yet highly condensed forms of art in different domains. Theorizing at a time of a hypertrophy of scientific and linguistic models, Lotman and Gombrich appear to have converged on theorizing our means of connecting people across cultures. They each put forward their own perspectives concerning the interplay between culture, art and pictorial representation. This paper serves to: (1) examine how Lotman and Gombrich interpreted Jakobson’s scheme of communication; (2) reveal the paradox of schemata and nonverbal communication latent in their writings; (3) soften the paradox by drawing on Lotman’s conceptulization of play as an emotional structure. It is argued that the kind of emotive potential defined from the perspective of beholders or addressees is crucial to our survival in the global village.
5. Sign Systems Studies: Volume > 42 > Issue: 1
Jui-Pi Chien Схемы как первичная моделирующая система: перспективы изучения невербальной коммуникации
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6. Sign Systems Studies: Volume > 42 > Issue: 1
Jui-Pi Chien Skeemid kui kultuuri esmane modelleeriv susteem: valjavaateid mitteverbaalse kommunikatsiooni uurimiseks
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applied social semiotics
7. Sign Systems Studies: Volume > 42 > Issue: 1
Anti Randviir Semiotic management of communicative situations: New people(s) and old methods
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How to explain the existence of totalitarian communities in the light of hegemonic ideologies that have been oftentimes, and also quite recently, condemned(Nazism, communism, Stalinism, religious radicalism)? How, in the globalizing world, do information islands emerge where people live in isolated semiotic realities? How is it possible to manipulate the masses, proceeding from denounced reasoning and policies? Why can people be subject to regimes typologically similar to those that destroyed their physical and semiotic past? These are issues the article approaches, trying to see logic in the management of semiotic realities through communicative situations, specifically as to how different types of objects in the latter are constructed. Metaneeds used in the construction of semiotic realities indicate the value-based structure of macrosignifieds as elementary units in culture cores. The use of macrosignifieds and skilful manipulation with metaneeds make it possible to create novel semiotic species in closed sociocultural systems that are based on unilateral semiotization of the surroundings and function by autocommunicative feedback loops. The examples given are derived from one of the most elaborate experiments in the creation of New Man and closed semiotic realities – from the territory of the former Soviet Union and the contemporary Putinized Russia.
8. Sign Systems Studies: Volume > 42 > Issue: 1
Anti Randviir Семиотическое управление коммуникативных ситуаций: новые люди и старые методы
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9. Sign Systems Studies: Volume > 42 > Issue: 1
Anti Randviir Kommunikatiivsete situatsioonide semiootiline haldamine: uued inimesed ja vanad meetodid
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10. Sign Systems Studies: Volume > 42 > Issue: 1
Frank Griffith, David Machin Communicating the ideas and attitudes of spying in film music: A social semiotic approach
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Taking the example of two 1960s popular spy films this paper explores how social semiotics can make a contribution to the analysis of film music. Followingother scholars who have sought to create inventories of sound meanings to help us break down the way that music communicates, this paper explores how wecan draw on the principles of Hallidayan functional grammar to present an inventory of meaning potentials in sound. This provides one useful way to describe thesemiotic resources available to composers to allow them to communicate quite specific ideas, attitudes and identities through combinations of different sounds and sound qualities, by presenting them as systems of meaning rather than as lists of connotations. Here we apply this to the different uses of music and sound in Dr No and The Ipcress Files which allows us to show how we can reveal different ideologies of spying.
11. Sign Systems Studies: Volume > 42 > Issue: 1
Frank Griffith, David Machin Взаимодействие идей и отношений шпионажа в музыке к кинофильмам: социосемиотический подход
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12. Sign Systems Studies: Volume > 42 > Issue: 1
Frank Griffith, David Machin Spionaažiga seotud ideede ja hoiakute edastamine filmimuusikas: sotsiosemiootiline lahenemine
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13. Sign Systems Studies: Volume > 42 > Issue: 1
George Rossolatos A methodological framework for projecting brand equity: Putting back the imaginary into brand knowledge structures
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The aim of this paper is to outline a methodological framework for brand equity planning with structuralist rhetorical semiotics. By drawing on the connectionistconceptual model of the brand generative trajectory of signification it will be displayed in a stepwise fashion how a set of nuclear semes and classemes or anintended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The suggested methodological framework focuses on the strength and uniqueness of brand associations as integral aspects of a brand’s equity structure and comprises a set of calculi that aim at addressing from a brand textuality point of view how associations may be systematically linked to their key sources with an emphasis on the ad filmic text. The propounded methodology is exemplified by recourse to a corpus of ad filmic texts from the major brand players in the UK cereals market. The argumentative thrust is intent on demonstrating that structuralist rhetorical semiotics is not only useful for analysing/interpreting brand texts, but, moreover, for constructing and for managing them over time. This demonstration is deployed by adopting a synchronic/diachronic and intra-(ad)-filmic/inter-(ad)-filmic approach to the formation of brand associations that make up a projected brand equity structure, in the context of embedded product category dynamics.
14. Sign Systems Studies: Volume > 42 > Issue: 1
George Rossolatos Metodoloogiline raam brandivaartuse projitseerimiseks: imaginaarse naasmine branditundmise struktuuridesse
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15. Sign Systems Studies: Volume > 42 > Issue: 1
George Rossolatos Методологическая основа для проектирования ценности бренда: возвращение воображаемого в структуры узнаваемости бренда
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reviews and notes
16. Sign Systems Studies: Volume > 42 > Issue: 1
Pawel Panas Semiotics of “the fourth generation” – an unfinished project?
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17. Sign Systems Studies: Volume > 42 > Issue: 1
Juri Lotman Letters to Władysław Panas
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18. Sign Systems Studies: Volume > 42 > Issue: 1
Peeter Tinits Meaning and meaning fields: A non-dualist approach by Martin Staude
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19. Sign Systems Studies: Volume > 42 > Issue: 1
Riin Magnus Eduardo Kohn’s guide to forest thinking
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