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articles
1. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Esteban Céspedes, Miguel Ángel Fuentes A Dynamic Model of Delimited Infinite Semiosis
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Although it is broadly accepted that semantic interpretation depends on various kinds of conditions, it is still a big challenge to provide an account of meaning that clarifies how the plurality of meaning structures can be stabilized. In this paper, we analyze the ambiguity of interpretive processes, proposing a model that schematizes the mechanisms that can lead to the arrest of so-called unlimited semiosis. Although we elaborate our analysis mainly on the grounds of Eco’s account of unlimited semiosis, we would also like to put an emphasis on Peirce’s notion of habit, in order to tackle some relevant issues concerning it. Our proposal defines conceptual dynamics in topological terms. It shows how a recursive mechanism within semiosis can generate a basin of conceptual attraction, allowing the understanding of a phenomenon that is traditionally studied in a very qualitative way: how infinite semiosis can serve in different contexts of discourse. The basic idea can be applied to systems that process information in general, and the resulting conclusions are in principle applicable to texts, works of art, oral messages, and any sign or set of signs
2. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Bent Sørensen, Torkild Thellefsen, Amalia Nurma Dewi A Dialogue with Leone’s Socio-cultural Semiotics of Innovation: Considering the Relevance of Some Peircean Concepts
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Innovation has become emblematic of our times. Indeed, innovation is seen as a vital economic, social, and technological phenomenon, increasingly attracting research interest. However, innovation is, we believe, much more than this; innovation also concerns processes of signification, communication, and inference. Therefore, both the process and product of innovation are open to semiotic explanation and analysis. However, not many semioticians have—so far—addressed innovation (at least not under the rubric of innovation). The prolific Italian semiotician Massimo Leone is the exception to the rule. Leone has tried to lay the groundwork for a semiotics of innovation. We have organized Leone’s semiotics of innovation into sixteen statements, which we address here. Hence, in a critical dialogue with Leone, we introduce Peirce’s concepts of abduction, the three hypoicons (including similarity), and the semiotic mind (of the innovator/receiver) in order to apply a few ideas which we believe can be of relevance when working with a semiotics of innovation conceptually and/or methodologically
3. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Vern S. Poythress Multiple Perspectives in Semiotics, Illustrated with Tagmemic Analysis of Tic-Tac-Toe: With Implications for Artificial Intelligence
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A semiotic analysis of tic-tac-toe illustrates the use of multiple perspec­tives in human understanding of signs. Tagmemic theory is a semiotic framework that pays explicit attention to multiple perspectives. It can generate multiple complementary analyses of the same semiotic system. We illustrate using the game of tic-tac-toe. Our analysis illustrates how three distinct perspectives or views (particle, wave, and field) can be applied to the same semiotic system, resulting in radically different textures in analysis. At the same time, each analysis is in a sense complete, because all the information in the other analyses can be deduced in principle from the analysis using only one view. The result is suggestive for evaluating the strengths and limitations inherent in monoperspectival programs used for artificial intelligence.
4. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Daniel Torras i Segura The Semiotic Square Applied to Silence: A New Attempt and Some Revelations
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The semiotic square is a tool developed by Algirdas J. Greimas and François Rastier that adapts rules based on binary logic. Its logic is established by looking for the complementary opposite of an initial term and then studying the contradictory terms of this pair. As an analysis tool, it has been applied to numerous wide-ranging fields. Dennis Kurzon applied the semiotic square to silence in his Discourse of Silence, but the study did not offer conclusive results and is considered unsatisfactory. This article discusses the structure of the semiotic square as applied to silence in order to highlight the difficulties and contradictions of such an application, as well as to configure a layout of the square according to the singularities of this phenomenon. Silence can appear in many different situations and is thus extremely variable. One of the conclusions reached in this paper is that silence, by its very nature, resists being pigeon-holed and limited in a semiotic scheme. The most satisfactory solution to this is to appeal to the most basic and common essence of silence.
5. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Martin Macháček The Indeterminacy of Reality and the Fallibility of Science
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According to Charles Sanders Peirce, a thing does not need to be fully determined to be real. It becomes known to us as real in a process of indeterminate inference. We acquire knowledge of the real through cognition as a not-fully-determined sign, and because of this, our knowledge about the world is always fallible. Theories do not need infallibility in order to be established—they are accepted in a provisional manner, and this acceptance is a matter of the action of scientists who use empirical induction to filter hypotheses in an attempt to explain the world. Facts are not (yet) fully “saturated” so to speak, and this possibility of saturation moves forward in an indefinite process of inquiry. In this paper, I use the example of objective-reality determinism presented in a historical discussion concerning quantum entanglement. I try to interpret the metaphysical positions of the participants of this discussion in terms of indeterminism and Peircean semiotics. The underlying thought behind this approach is the belief that reality, within objective-reality determinism, is independent of any theory, i.e., independent of its representation, which is a proposition that is not in accordance with a fundamental semiotic position according to which reality is the true character of objects in representation.
book review
6. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
Hongbing Yu Representing Existential Danger: Semiotic Modeling Par Excellence
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about the authors
7. The American Journal of Semiotics: Volume > 38 > Issue: 1/4
About the Authors
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articles
8. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Deborah Eicher-Catt Peirce, Dewey, and the Aesthetics of Semioethics: Felt Qualities, Embodied Intensities, and the Precarity of Relational Fulfillment
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This essay interrogates the aesthetic ground of Ponzio and Petrilli’s 2003 concept “semioethics” as activated by what they call a “logic of otherness”. I take my lead from Charles S. Peirce’s assertion that “Ethics, or the science of right and wrong, must appeal to Esthetics for aid in determining the summum bonum" (1903: CP 1.191). Given that Peirce’s esthetics, depicted as the first of his normative sciences, “ought to repose on phenomenology” (ibid.: CP 1.191), I offer a communicological analysis (i.e., a phenomenological interpretation of the operative aesthetic sign actions of a semioethic). To accomplish this, I turn to fellow American philosopher and pragmatist John Dewey, whose experiential aesthetics offers insights into Peirce’s claims. Dewey’s understanding of the importance of semiotic “form” and existential or embodied “rhythm”, when applied to dialogic relations, reveals phenomenological “felt qualities” and their reflexive semiotic relation to what I call “embodied intensities”. We discover that, when mediated by emotional or energetic interpretants, felt qualities and embodied intensities provide both the necessary and sufficient conditions for a logic of otherness that makes an ethical stance even possible. I contend that our human relationality remains precarious in our global, digitalized environment as long as we disregard or fail to perceive, appreciate, and cultivate this aesthetic phenomenological ground of otherness.
9. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Susan Petrilli, Augusto Ponzio Precarity and Insecuritas, between Fear of the Other and Apprehension for the Other: From Semiotics to Semioethics
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The sense of precarity is specifically human. It accompanies the consciousness that “what is” is in becoming and can stop being. All lifeforms live through signs, but we humans are also endowed with a capacity for metasemiosis. As semiotic animals, we have self-consciousness, feel responsibility, and feel apprehension: we are consciously aware of our subjection to precarity. G. Semerari called it insecuritas, in relation to both self and others. Fear “of the other” entails a threefold genitive: object, subject, and ethical (“for” the other) genitives. When concern for the other becomes overwhelming, the self may pass from non-indifference to indifference, an escape through identity: given competing identities, the other is not my concern. Yet the other remains inextricably involved, especially in globalization. Apprehension for the other cannot be eliminated. Semiotics explains this in terms of sign-network interconnectivity while “semioethics” develops the relations between signs and values. It insists that life can only flourish in relation to the other (including nonhuman life) and calls for responsibility.
special section
10. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Martin Švantner Introduction: The New Prague School of Semiotics: Heritage and Outlook
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11. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Vít Gvoždiak Ivo Osolsobě on General Semiotics in the Czech Tradition
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This paper attempts to reconstruct Ivo Osolsobě’s criticism of the notion that the Prague Linguistic Circle stood for or did, in fact, introduce general semiotics to Czechoslovakia. In the first part, it presents the wider context of the origins of Osolsobě’s critique. In the second part, it discusses the definition and analysis of the main reasons for this criticism (which included a close connection with language and a lack of reflection on basic semiotic concepts in the works of the Prague School) and sketches an alternative for general semiotics in the form of cybernetics and theater semiotics. The final section deals with the position of the most important representatives of general semiotics (Charles Peirce, Ferdinand de Saussure, and Louis Hjelmslev) for the Czech tradition.
12. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Michal Karľa On Peirce’s Earliest Conception of Metaphysics
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In this paper, I explore Peirce’s initial conception of metaphysics as developed in his “Treatise on Metaphysics” (1861–2: W 1.57–84). Peirce claimed therein that the idea of metaphysics was three-fold, with its three perspectives consisting of its definition, object, and method. Since Peirce defined metaphysics as the “philosophy of primal truths” (1861: W 1.59), I initially focus on elaborating upon what these “primal truths” are and illustrate that they are analytical propositions resulting from the logical analysis of the general constitution of a mental state (an image) to its elements. Next, I give account of how Peirce’s thoughts regarding the justification of metaphysical propositions resulted in his concluding that in metaphysical knowledge, like in any other, there is an element of faith. Finally, I conclude with remarks regarding Peirce’s notion of reflexivity as it is employed in his metametaphysics.
13. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Martin Švantner Agency as Semiotic Fabrication: A Comparative Study of Latour’s ANT
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This text shows that Latour’s methodological displacement of the theory of sign into the realm of the general semiological narrative itself truncates his own theory of sign from its essential part, which is a tradition derived from the work of C. S. Peirce. This reduction of the general theory of sign is not just a matter of the given theoretical and methodological jargon or arbitrarily chosen expressions; it also has binding ontological suppositions and consequences. A debate on the semiotic-ontological aspects of actor-network theory (ANT) can be conducted beyond Latour’s general division into “the semiotics of discourse” and the “semiotics of things/material semiotics”, where the “semiotics of things” should be counter-positional, or at least complementary to, the discourse-centric concept of agency. This perspective (simply put: discourse vs. things) can be viewed in the context of the discussion of the realist and nominalist nature of a sign as a specific relation, which begs the question: By sign do we mean a phenomenon that is constructed solely by the power of the human mind, or do we mean an ontologically unique relation not reducible to human language?
14. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Šárka Kadavá, Jordan Zlatev Interview: Cognitive Semiotics as an Emerging Discipline: An Interview with Jordan Zlatev
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article: visual semiotics
15. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
Francesco Buscemi The Aryan Race of Animals: The Role Played by Colour in the Visual Semiotics of Nazi Propaganda
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This article analyses the role of colour in the representation of animals in Nazi propaganda. It demonstrates that colour, as applied to animals, was a communicational strategy of paramount relevance in setting boundaries and creating differences between the Nazis and their enemies. Drawing on propaganda studies, colour studies, and representational zoosemiotics, it semiotically investigates visual items published from 1923 to 1945. The results show that Nazi propaganda created an Aryan race of animals via colours. In fact, white animals always supported the regime’s ideologies; dark animals, conversely, very often symbolised the enemy (the Soviet Union, the Jews, and others). Semiotically, Nazi propaganda represented these animals as symbols, even though the links between signifier and signified were not shared within a community but only within the racist ideology of the Nazis..
about the authors
16. The American Journal of Semiotics: Volume > 37 > Issue: 3/4
About the Authors
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introduction
17. The American Journal of Semiotics: Volume > 37 > Issue: 1/2
Andre De Tienne Signs of Transition: An Editorial
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articles
18. The American Journal of Semiotics: Volume > 37 > Issue: 1/2
Nicholas L. Guardiano Transcendentalist Encounters with a Universe of Signs
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This essay aims to identify a semiotic consciousness found in New England Transcendentalism, consisting of the worldview that signs are pervasively present throughout nature and society. It finds that this worldview exists as a historical strand of thought stretching through the 19th century and, ultimately, further beyond, thereby making up an early movement in American semiotics. In this context, I furthermore see Transcendentalist thought informing the backdrop of Charles Peirce’s groundbreaking theory of signs later in the century, especially his metaphysical claims about a “universe . . . perfused with signs”1 (1906: EP 2.394). In order to bring into full view the presence of a semiotic consciousness in Transcendentalism, I first address the intellectual history and genealogical roots that helped shape the minds of the Transcendentalists. Relevant influences include those both local to New England and imported from abroad, in particular the theologies of Jonathan Edwards and of Emanuel Swedenborg. Next, I directly examine the ideas of the figurehead of the Transcendentalist movement, Ralph Waldo Emerson, together with his Concord peers, Amos Bronson Alcott and Henry David Thoreau. Taking them as my case studies, I track the different ways a like-minded interest in signs takes shape within their individual projects. Focus-ing on their descriptions of nature, we find it in their experiences of the natural environment, their understanding of phenomena as representational and poetic, and their belief in the dialogical sharing of ideas across minds and species. Along the way, I further work out some of the aspects of a general theory of signs identifi-able within the Transcendentalist perspective, as well as distinguish it from other theoretical alternatives. Ultimately, I contend that the Transcendentalists held a similar idea of nature existing as a sign representing deep and varied meanings.
19. The American Journal of Semiotics: Volume > 37 > Issue: 1/2
Ionut Untea Semioethics and the Average Life: Philosophical Harvesting from Arid Soils
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Concerning the public cultivation of the philosophical vocation, it can be said that some people become sowers, others become reapers, and still others, followers. However, from the followers’ perspective, sometimes the reapers may appear as sowers because they harvest ideas that they did not plant. In the context of globalization, those whose lives have been traditionally deemed “average”—and therefore insignificant—may become critical sources of inquiry for philosophy when it is seen as a way of life. I draw inspiration from semioethics, a branch of semiotics that does not focus on technical discourse, but instead advances the reflection upon signs as one of the most basic philosophical activities. With this perspective in place, even the so-called “average” person can engage in spiritual exercises, either by personally tailoring their way or by following reapers or sowers.
20. The American Journal of Semiotics: Volume > 37 > Issue: 1/2
Geoffrey Ross Owens Semiotics and the Suburbs: A Phenomenological Analysis of Urban Frontier Settlements
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The term “Suburb” conjures up a range of images—from the African shanty towns to the affluent exurbs of major cities across Europe and North America. In nearly all cases, the emergence of suburbs is predicated upon the growth and diversity of cities, thus suggesting there is an evolutionary corollary to the evolution of complex societies. This article has two aims: first, to explore Peirce’s phenomenological tripartite evolutionary scheme as a way in which to rein in the disparate portrayals of suburban growth that have been documented throughout the world, and second, to empirically demonstrate its utility for understanding large-scale societal transformation that has given rise to suburban agglomerations and resulted in many convergent evolutionary changes over the past century.