With the spread of cross-cultural communication and the expansion of multinational brands the semantic boundaries of signs is being transcended in various ways. The contemporary global and transnational construction of signs has a different impact on consumer behaviour across the world. Easter consumers have some unique national psychology and purchasing behaviour to Western consumers. This study explores different the characteristics and motivations behind the cross-cultural exchange of signs, their reception, the specific symbolic value, and consumer behaviour in China.

This paper investigates microcultural imperialism upon Eastern cultural heritage. In particular, it exposes the loss of Korean cultural artifacts during wars, and also during imperial cultural expeditions, visits of scholarly research groups, and diplomatic encournters. The paper argues that imperialist domination is sometimes concealed in the name of Oriental Studies projects and the assumed superiority of certain nations in terms of knowledge and technology.

The particularity of financial information dissemination determines that the key to financial advertisements is the transmission of financial ideas and culture. This paper carries out a case study of Citibank’s display of corporate culture based on visual symbols system. The study shows that it can have good effects on spreading corporate ideas to combine the localized thinking pattern which takes a full account of the characteristics of market culture, and the operating mode of modern advertising communication.

The Silk Road originated in China in the 1st century B.C.E. The purpose of the route was to expand silk trade which initially was elaborated exclusively by the Chinese. European aristocrats showed great devotion for this textile, which was carried mainly by Persian merchants. Seveal commercial silk routes were created to connect China with Mongolia, Korea, India, Persia, Arabia, Syria, Turkey, and Europe. Due to its geographic position, Korea served as the last Silk Route destiny for the Arab merchants in the Asian Continent. As early as the Three Kingdoms period (57 B.C-668) in Korea, Muslim traders travelled from the Caliphate of Turkey to Tang China and established contact with Shilla. Trade and cultural exchange were developed significantly and foreign influence reached Korea through the Silk Road. Arab merchants who arrived during the Koyeo Dynasty period (935-1392) were in fact the first to coin the English name “Korea”. In modern period, Korea maintained an important role in the New Silk Road, participating actively during the splendid periods of Unified Shilla and the Koryeo Dynasty.

This paper analyses the attitudes of different genders and age groups toward Italian food in Korea. By asking who consumes it, and with whom, how, when, and why, this paper examines the cross-cultural meaning of Italian food and how it is differently perceived by men and women of different ages in Korea. It argues that Italian food is perceived by consumers as sharing female traits and that this, in turn, lends a particular eating experience.

This paper argues that garbage is no longer the site of contempt and fear and has become an object of profound theoretical investigation. The paper reviews some of the salient points in the growing body of theory about garbage and shows that if one thing has come out of this scholarship, it is that waste is both productive and dangerous, spent but agential, rejected but inescapable, and the intensity of disruptions of order potential in waste are immense. I show that two very different poems – one entitled “Above the Water, Under the Water” by South Korean poet Choi Sung-ho, the other entitled “Garbage” by American poet A.R. Ammons –reveal in very different ways both the agentic capacity of garbage and the ascension of garbage to a semiotics of the sublime in the twentieth century, East and West.

This article examines the feelings of discomfort in the works of Nobel Prize winner Kenzaburo Ōe. Focusing on Ōe's first short story “Prize Stock”, Shiiku (1957), the article discusses how the incredible event of a black pilot falling from the sky in the mountains near a small Japanese village during World War II refers to more general racial issues than those described. The discussion argues that Ōe's story, criticized as racist because of the treatment of the black airman, should be read in a broader view, thematising the problems of race and marginalisation in Japan and beyond.

Using a lens of cultural industry approach, this study explores the rise and fall of the political entertainment with a focus on specific moments associated with the trajectory of Korean political entertainment in public setting. A historical overview of Korean political entertainment traces back to the 1930s when Mandam, a unique kind of political satiric talk became popular in 1930s. Mandam played a satiric role in influencing public opinion on political affairs, particularly led by the early generation of Mandam storytellers. Their criticism centered on Japanese colonial rule, even though Mandam was limited in terms of freedom of speech during this period. Furthermore, this study highlights that the great popularity of Mandam was driven by business organizations for the commercial purpose. Mandam was placed at the core of intricate relationships among the related industries. In sum, the present study concludes that as distinctive form blending political information and entertainment, Mandam played a vital role in expressing individuals‟ political opinions under the communicative circumstances during the Japanese colonial period.

Indonesia had absorbed various cultures since ancient times, caused the local cultures were enriched with sign language. However, signs on the traditional culture in Indonesia are more symbolic in nature. Interestingly, East and West cross-cultural sign was encountered in Bali, on Sukasada Park design, in Ujung Village, Karangasem regency. The park which was known as Taman Ujung was a legacy of Karangasem Kingdom. This article was compiled from the results of research conducted in 1999, 2012 and 2016. The latest study was specifically conducted to examine the signs on the design of Taman Ujung. Therefore, this study used a semiotic approach, which deals with the science of signs. Such signs could be seen in the form of design, material‟s quality and decoration of the building. The pavilion, placed in the middle of the pond caused Taman Ujung was different from the traditional Balinese garden in general. The Pavilion, called Gili, became a sign of the influence of modern western architecture. The use of concrete construction and decorative concrete mold were signs of the influence of western technology. Their decorative Karang Bentala and a lion with a crown were related to the Royal Dutch symbol mark. This sign implies the meaning of good relations between Karangasem Kingdom and Netherlands‟ Kingdom in the past.

The purpose of this study is to illustrate how art and culture in the Kasepuhan Palace can be interpreted as a form of cross-cultural communication. The inquiry addresses two research questions: What are cultures that interact in the 15th century in Indonesia? and How does this interaction appear in Kasepuhan Palace. The results show interactions with culture from India, China, Egypt and Europe. Among the motives: trade, the spread of religion and international politics.

Globalization cannot be stopped nor denied. Sometimes it may have not only a positive impact but also a negative one, as rivalry among nations may ensue. Economic and political rivalry leads to break up of the conducive environment of political security. Unresolved territorial claims and boundary disputes may become triggering factors. Superpowers’ interference may had to the conflict. The purpose of this article is to explain the possibilities of building up trust in peaceful and democratic One Asia Community by systematically and effectively introducing educational programs to enhance awareness of cultural differences, teach conflict resolution techniques, and promote an ideal of ethical responsibility and unselfishness.

The trade-offs of “meaning-making” between East and West may be regarded as an aggiornamento (“updating”) for any culture in contact. But since aggiornamento entails a wide range of subjects, the essay situates the meaning-making within the scope of masterpieces in diverse formats, from the printed literary text to the painted image (e.g., Spoliarium). Specifically, the essay offers a rethinking of the cross-cultural semiotic dialogue, paving the way for recognizing the homo significans. However, the customary framing of the Spoliarium does not seem to warrant its conscious knowledge and understanding as a text and a visual art. For this reason, the essay endorses its reframing and its aggiornamento, which is induced by the rapid advancement of science and technology.

Kwasi Wiredu, arguably the most influential African philosopher, has proposed a democracy by consensus as an alternative to the majoritarian democracy African countries inherited from their colonial masters. His proposal has generated a lot of debates, and these debates have spanned several aspects of his proposal. In this paper, I focus on the debate regarding his attribution of immanence to the practice of consensus in traditional African social relations. Bernard Matolino has recently written an article defending Wiredu's employment of the word immanence in describing the traditional African attitude to social relations. In this article, I find Matolino's defense to be unsustainable.

Bali island’s beautiful nature in Indonesia are the result of volcanic activity under the sea, more than 23 million years ago. The geology of Bali island lies in the Sunda mountains arc, part of the volcanic rings of Pacific ring of fire. This causes the condition of Bali island is often unstable in ancient times, due to the shocks of volcanic eruptions. One of the beautiful areas caused by ancient volcanic activity is the Caldera of Mount Batur. On the northwestern side of the caldera of the ancient Mount Batur, the archaeological traces of statues in sacred venues have been found since the prehistoric Balinese civilization. The holy place built on the hill at the highest peak of this ancient Batur Mountain caldera, often called Pura Penulisan. This holy place is designed in accordance with local wisdom, the concept of punden berundak, a concept of the original architectural space of Indonesia since prehistoric times. The shape of the architectural space design follows the topography of the hills, in form of leveled terrace and equipped with plaza. Archaelogical of Pura Penulisan merges with the caldera of Mount Batur, which was formed due to eruption 5,500 years ago. Therefore, Pura Penulisan architecture and the ancient Batur Mountain caldera, are both a valuable heritage, containing knowledge, and can knit memories.

The article analyzes cultural crisis as a decline in human existential creativity. A review of the problematic nature of the conception of creativity shows that this concept is not strictly defined. Non-classical philosophers were among the first to theoretically ground the importance of creativity for an individual, their quality of life, the well-being of society, and the development of culture. From this philosophical perspective, it is shown that a human being has, as a natural creative faculty, an innate ability to create. This existential human creativity can be defined as the self-development of one's personality, the creation of one's life and environment. The causes and consequences of a decline in creativity are analyzed in the context of Spengler's conception of cultural crisis. The conclusion is reached that creative activity and creativity can be taken to be the most profound goal of a personality and its most perfect form of existence. From this existential creativity stems an authenticity of life, a creation of spiritual values, and an improvement and development of cultural forms. The disjunction of culture and civilization reveals that the establishment of an era of civilization and mass culture marks the decline of authentic culture as regards vibrant existential creative activity.

Centhini manuscript is one of the ancient manuscripts from Kesultanan Surakarta Hadiningrat (Royal Kingdom) in the 19th century which has had a role in the cultural and ecological aspects in regulating the use of teakwood. Therefore, deep study into utilization of teak wood in Centhini Manuscript will be conducted as cultural heritage from Indonesia. Narrative methods is used in this research to present thematic results. Direct observation is conducted on various artifacts to analyze the symbolic value of teakwood. The results show that in the past, religious considerations, alertness and well-being is an important factor in the selection of teak in the Javanese community. Selection of teak is carried out strictly as accountability to the environment. The purpose of this research is to build cultural values as strategy on teak wood utilization in Indonesia and to develop ecology-minded design in the future.

This paper is diagnostic type rather than a solution one. There are claims among certain quarters that The Universal Declaration of Human Rights 1948 (UDHR 1948) is a Western mould human rights. However, I will argue that human rights are benchmark for modernization and progress in democracy, and it is traceable within Islam. Using Syed Hussein Alatas‘s Ideal of Excellence (Cita Sempurna Warisan Sejarah) as thereotical framework, my attempt is to highlight the memory of Tanzimat during Ottoman empire as one triumph heritage and successful story of human rights modernization within Islam, and not the moment or starting point of failure for the Ottoman. Unfortunately, this modernization does not reflected in the Malay world as it is perceived as the weakening process of Ottoman. Today, similar challenges faced by Ottoman are being faced by the Malay world. Legalistic Islam and Wahhabism are among others that slowing down the modernization of human righs within Malay world.

In the present paper, we substantiate the theory according to which the ailments of imagination presented by Immanuel Kant, especially in his work Anthropology from a Pragmatic Point of View, are sources of artistic creation. It is obvious that not anyone suffering from melancholia, nostalgia, hypochondria or any other ailment of the soul, which Immanuel Kant refers to, becomes a creator of culture. Genius is required for this, but instead of diminishing the creative power of the genius, it seems to be enhanced by the ailments of imagination or generally, by the ailments of the soul. The hypertrophic imagination in the case of a genius plays a major role in the process of fixation in the individual and collective memory of what Immanuel Kant names "aesthetic ideas".

The article analyzes Herbartians pedagogy in the West Ukrainian lands of the Austro-Hungarian Empire and the activities of educational institutions in the light of Herbartianism; retraces the main factors of training teachers of relevant qualifications at higher educational institutions, design and development of curricula and textbooks in pedagogy, publication of research results of pedagogues-Herbartians’ research work in scientific journals; points out the Herbartians’ traditions in the symbiotic training of a teacher run both by the state and by the church.

This inquiry examines various philosophical conceptions of identity and the clash between different identity narratives in the history of philosophy. The main goal of this paper is to show how the European philosophical idea of identity was developed. This paper explores the emergence of European philosophical identity narratives, which have shaped the ideas of justice, truth and community in Europe. It studies the foundational identity narratives that underlie the contested idea of a shared European heritage in law and culture, such as the ideas of equality, tolerance, rule of law, pluralism and the rejection of totalitarianism, and their relevance for current debates on philosophical ideas of self and identity. Identity is an open process. It is a dynamic hermeneutic category, which is constantly reinterpreted and reinvented. There are various philosophical traditions of Cogito – some of them perceive it as foundation of all knowledge and some of them perceive it as a mere illusion. In all these philosophical perspectives, the self is understood only through interpretation. The self is constituted as a narrative, as a text. Understanding oneself means understanding oneself in front of a text. The self is reinterpreted all over again only in light of narratives provided by culture. The task of hermeneutics is not only understanding of a subject, but also rethinking the subject.