E-Collection
LOGIN
PRODUCTS
All Products
Online Resources
Journals & Series
Digital Media
Books & Reference Works
E-Collection
About
Alphabetically
By Category
By Type
Price Lists
Terms and Conditions
MEMBERSHIPS
Societies & Associations
Conference Registrations
SERVICES
Conference Exhibits
Conference Registrations
Electronic Publishing
Journal Advertising
Mailing Lists
Marketing Services
Membership Services
Production Typesetting
Subscription Fulfillment
ABOUT
About us
Contact
FAQs
Order Info
Privacy
Support
Search narrowed by:
Major Philosophers
[x]
English
[x]
The CLR James Journal
[x]
Narrow search
By category:
Contemporary Philosophy
501
Major Philosophers
501
Social and Political Philosophy
501
By publication type:
Journal
501
By language:
English
501
By journals:
The CLR James Journal
501
By document type:
Announcement
12
Article
321
Book Review
71
Editorial
44
Letter
9
Miscellaneous
26
Review Article
18
Search for:
*:*
Additional hits:
38217
in PDC Directory
ADVANCED SEARCH
All
Text
Title
Author
Abstract
or
and
All
Text
Title
Author
Abstract
or
and
All
Text
Title
Author
Abstract
All of the words
Any of the words
Date Range (years) from
to
Clear
Results per page:
20
50
100
Sort by:
Relevance
Date - recent first
Date - oldest first
Title
Publication
Author
<
...25
26
Displaying: 501-501 of 501 documents
0.002 sec
501.
The CLR James Journal:
Volume
>
29
>
Issue: 1/2
Annalee Ring
Fanon and Soap Advertising: The Colonial Mythology of Cleanliness
abstract
|
view
|
rights & permissions
This paper critically examines the pervasive colonial myth that associates whiteness with cleanliness and blackness with dirtiness, a myth often perpetuated through media, especially soap advertisements. Through an analysis of Frantz Fanon’s contributions to psychoanalysis and phenomenology, the paper elucidates how racial constructs are sociogenically constructed and internalized, shaping the collective unconscious. Focusing on Fanon’s phenomenological exploration of the white gaze, the paper highlights its role in overdetermining the black man, reducing them to an object embodying racial myths. The paper demonstrates the enduring influence these entrenched myths have on racialized habits of perception and advocates for their disruption. The ongoing presence of colonial mythologies in modern soap advertising demonstrates the need for a concerted effort to dismantle these sedimented habits. The conclusion focuses specifically on challenging the myth of whiwhiteness as cleanliness as it continues to operate.
<
...25
26