Giving Voice To Values (GVV) serves as a framework to teach individuals methods to speak up when they witness actions that are contrary to their professional and personal values. This essay illustrates how GVV serves as a catalyst to advance both research and teaching activities.

“Balancing Ethics and Shareholder Returns: The Case of Google in China” provides a timely example of a well-known firm who, in their attempt to act in an ethical manner, generated tremendous financial harm to their shareholders. It provides an interesting counterpoint to the assertion in the literature that shareholder wealth maximization provides an ethical basis for all business decisions. Google is a firm that many students know and admire, and this should spark interest in the case. It can be assigned in the early stages of a corporate finance class, where the topic of discussion is the goal of the firm, or in a business ethics class, where the goal of the firm is evaluated. The case provides an opportunity to evaluate the ethical basis for Google’s actions, as well as the resulting impact on shareholder returns. The case may also represent a real-life counterpoint to the oft-repeated maxim that “Good ethics is good business”. Information in the case was compiled from secondary sources.

A key goal for a professional ethics teacher is to help students improve their moral reasoning within the context of their profession, with the ultimate aim of developing a commitment to the values of their future profession. Using Rest’s Four Component Model as a framework, this study examines the relationship between the first two components of moral sensitivity and moral judgment. The study utilises two scores from the same cohort of computing undergraduates: a score for ethical sensitivity using a devised dilemma analysis; and a score for change in moral judgment resulting from an educational intervention, using the Defining Issues Test (DIT). Although average DIT scores showed no significant improvement in moral judgment, this study found that levels of ethical sensitivity had a significant impact on the development of moral judgment. The paper provides evidence that ethical sensitivity appears to play a key role in the development of moral judgment. Therefore an initial key objective critical to any ethics course should be to raise student levels of ethical sensitivity as a necessary foundation for development of moral judgment. The paper also highlights the wide range of levels of ethical sensitivity measured within one cohort and suggests targeted learning support should be provided to students who score in the lower part of the scale to raise their levels of moral sensitivity early in the course.

This case details the new product development and approval of Posilac®, an animal drug product pioneered by the Monsanto Company. The product is a genetically engineered hormone known as bovine somatotropin (BST) and was targeted for sale to dairy farmers to enhance the milk production of their herds. At the time of its development and subsequent introduction to the market, Posilac® represented one the first applications of genetic engineering in food production and as such, it became a lightning rod for controversy. As Monsanto sought approval for this product from the U.S. Food and Drug Administration (FDA), it encountered vigorous opposition from a variety of consumer and trade interests. The (A) case recounts the arduous approval process and explains how industry and public policy debates largely focused on issues of product labeling.

A concept for teaching business ethics and its relationship with business law is developed. Legal regulations form the essential boundaries of the business game. Many students do not realize the degree to which law is dependent upon ethical actors to achieve its objectives. At least three examples are insightful in this regard: First, the interpretive requirements of legal rules often rely on the ethical character of the interpreting business actor to achieve their objectives. Second, law does not prohibit harms from occurring, it only associates costs with behaviors. Third, law cannot compensate society for non-fungible harms. Legal regulations do not sustain the orderly function of society without ethical business actors.

The (B) case in the Posilac® series describes the marketing program developed by Monsanto to introduce its genetically engineered bovine growth hormone into the US market. The marketing plan included emphases on market education and trial-stimulating devices. In the face of resistance to the product’s introduction, Monsanto adopted an active posture with respect to monitoring and enforcing labeling guidelines set forth by the regulatory authority of the FDA. Inparticular, Monsanto sought to prevent what it interpreted as “a campaign of misinformation designed to frighten American consumers”. As Monsanto undertook litigation to stop what it believed were false and misleading claims, it prompted criticism that the company was using intimidation tactics to stop small companies from voluntary labeling.

Conservationists criticized the Walt Disney Company after word leaked out that shark fin soup would be served at Hong Kong Disneyland. Disney understood shark fin soup as a traditional item featured in Chinese wedding banquets and in sealing business deals. Eliminating the delicacy from the menu might undermine local customs and engender loss of “face”. Environmentalists argued that securing the shark fin involved a barbaric practice destroying the shark ecosystem, and that the soup represented an emerging status symbol rather than an intrinsic feature of Chinese culture. Case study participants will gather together as Disney management executives to discuss the ethics of serving shark fin soup in light of environmental sensitivities, cultural factors, and existing stakeholder fiduciary responsibilities. Hong Kong Disneyland’s resolution surfaced after initial indecisiveness; their current corporate policy on social responsibility should not affect each management teams’ deliberation process and rationale for a recommendation regarding shark fin soup.

The concluding case in the Posilac® series traces the market acceptance of and resistance to Monsanto’s new product. Over a span of approximately 15 years, the product achieved sales in excess of $300 million dollars. While this level of sales was significant, it was less than initially envisioned by Monsanto. The case considers the factors that potentially inhibited the product’s growth and invites a consideration of its future. Options are described at the case’s conclusion, andthese range from investing further in sales growth to exiting the business.

This article describes and discusses team teaching and particularly guest lectures as a way of integrating ethics into the business curriculum. After a brief discussion of business school responsibilities and the teaching of ethics, the article looks at efforts to integrate the teaching of ethics across the curriculum. Then, findings from a small pilot study among business ethics and business school colleagues are summarized and discussed, with a focus on guest lecturing and team teaching, both with regard to experience and to faculty’s willingness to try. A final section of the article formulates recommendations for how our theory could be translated into practice.

General Electric (G.E.) has a rich history of being in the center of public discourse regarding the intersection of corporate strategy and environmental concerns. During Jeffrey Immelt’s tenure as Chief Executive Officer, G.E. has taken a proactive approach to coupling corporate social responsibility with organizational profitability in its Ecomagination initiatives. Critics abound with some investor groups questioning the utility of Immelt’s approach for shareholder returns while other stakeholder groups question G.E.’s motives and methods. This case study reviews G.E.’s past CSR efforts and the more recent Ecomagination program and its efficacy and sustainability. The case was developed from public sources.

The paper explains the application of a Social Innovation Based Transformative Learning (SIBTL) pedagogical approach in an undergraduate, final year business ethics course taught at an Australian university. Using social innovation as an enabling process to extend students’ cognitive, behavioural and managerial competencies in an integrated manner, the paper describes how the SIBTL approach helps ethics teachers to promote students’ ethical action.

The ethical development of business graduates is a critical issue. Yet, little empirical evidence exists on the factors affecting business graduate ethical development and behaviour using an Islamic perspective. This study examines the effects of mentoring support, the perceived standard of ethical conduct of peers, and individual ethical attributes of National female (Emirati) business graduates from the United Arab Emirates. Research has shown that formal and informal mentoring relationships benefit new employees by enabling them to further learn and grow within an organisation. On the other hand, some employees have also shown that these relationships can have a negative impact on a new employee’s ethical orientation. The aim of this study is to investigatethe ethical orientations of Emirati female business graduates as they move from the relative sanctity of home and university into a new multicultural, westernised business environment. The results suggest that the ethical evaluations and behavioural intentions of Emirati graduates are affected by a multiplicity of sources including professional bodies and both mentors and peers in the workplace. It may be prudent at such a significant time in the UAE’s development that educators consider introducing ethical education into tertiary curriculum.

This paper presents a short classroom exercise to stimulate student discussion about the rights of shareholders versus the rights of stakeholders. Students are challenged to identify and evaluate their preconceived notions of what constitutes excessive profits. The exercise illustrates why the realization of a large return on investment cannot be used as prima facie evidence that a firm exploited employees, customers, or other stakeholders. This concept is illustrated using datafrom the pharmaceutical industry.

People frequently make ethical choices they later regret. Causal Loop Archetypes offer a basic systems framework for analyzing the unintended consequences of personal and professional ethical decisions. Pressure or enticement or defensiveness can stymie individuals’ rational sensemaking. Causal Loop Thinking, and in particular the “Fixes That Fail” Archetype, draw on the familiar decision model of identifying the problem, specifying the alternative courses of action andtheir consequences, to guide our final choice. As students grapple with their own conflicts and business school faculty look for tools to anticipate professional ethical dilemmas, Causal Loop Thinking can expand our awareness of the context of choices and actions, thus leading to a more fully assessed decision.