Volume 16, 2005
Proceedings of the Sixteenth Annual Meeting
Cati Brown
Pages 3-7
Beyond Truth
A Text Analysis Account of Language and Business Ethics in the Tobacco Industry
This paper explores a possibility of using discourse and text analysis to assess the business ethics of specific documents from within the tobacco industry. I argue that automated text analysis can provide important insights into the ethical discursive stance of not only a single textual communication, but also the company of origin and perhaps the industry at large.